If you want great supplements and wish to support a local company, you can do no better than Max’s. Formed in 1989 by legendary Australian body builder Keith Ellis, Max’s Proteins have become synonymous with Australian body building and power based sports through their products & their fitness programs including Max's Challenge. Like many supplement companies Max’s pays attention to all phases of the muscle growth cycle including not only high grade proteins for muscle mass, but also recovery, strength and endurance.